門(men)店(dian)如(ru)何讓(rang)員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)主(zhu)(zhu)(zhu)動(dong)工(gong)(gong)(gong)(gong)(gong)作，在(zai)門(men)店(dian)管(guan)理的(de)(de)(de)(de)(de)過程當中，發現不(bu)(bu)同(tong)的(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)作交給不(bu)(bu)同(tong)的(de)(de)(de)(de)(de)員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)，會(hui)有截然(ran)不(bu)(bu)同(tong)的(de)(de)(de)(de)(de)結(jie)果，為(wei)什(shen)么(me)呢(ni)？很(hen)可能是員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)主(zhu)(zhu)(zhu)動(dong)工(gong)(gong)(gong)(gong)(gong)作或者(zhe)被動(dong)執(zhi)行，導致(zhi)的(de)(de)(de)(de)(de)結(jie)果就(jiu)會(hui)不(bu)(bu)同(tong)。很(hen)多員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)從(cong)來(lai)不(bu)(bu)主(zhu)(zhu)(zhu)動(dong)做(zuo)事，而只會(hui)聽命于(yu)(yu)事，被動(dong)的(de)(de)(de)(de)(de)執(zhi)行。比如(ru)讓(rang)員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)去邀約客戶(hu)，下次(ci)到店(dian)的(de)(de)(de)(de)(de)時(shi)(shi)間，員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)直接就(jiu)問客戶(hu)，你什(shen)么(me)時(shi)(shi)候再來(lai)，卻沒(mei)有主(zhu)(zhu)(zhu)動(dong)的(de)(de)(de)(de)(de)去了(le)解客戶(hu)。對上一次(ci)的(de)(de)(de)(de)(de)服務的(de)(de)(de)(de)(de)滿意(yi)度，顧(gu)客是否愿(yuan)(yuan)意(yi)再來(lai)到我們(men)店(dian)等等問題。這種被動(dong)工(gong)(gong)(gong)(gong)(gong)作的(de)(de)(de)(de)(de)狀態(tai)相當于(yu)(yu)增加了(le)管(guan)理者(zhe)的(de)(de)(de)(de)(de)管(guan)理成本(ben)和門(men)店(dian)的(de)(de)(de)(de)(de)溝通成本(ben)，甚至直接會(hui)影響到門(men)店(dian)的(de)(de)(de)(de)(de)業績。對于(yu)(yu)被動(dong)工(gong)(gong)(gong)(gong)(gong)作的(de)(de)(de)(de)(de)員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)，真的(de)(de)(de)(de)(de)是他不(bu)(bu)想(xiang)主(zhu)(zhu)(zhu)動(dong)工(gong)(gong)(gong)(gong)(gong)作嗎？其實員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)在(zai)剛入職的(de)(de)(de)(de)(de)時(shi)(shi)候，工(gong)(gong)(gong)(gong)(gong)作態(tai)度還(huan)算(suan)是比較積(ji)極主(zhu)(zhu)(zhu)動(dong)的(de)(de)(de)(de)(de)。但是由(you)于(yu)(yu)很(hen)多門(men)店(dian)沒(mei)有明確的(de)(de)(de)(de)(de)崗位(wei)職責和目標。員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)不(bu)(bu)知道做(zuo)什(shen)么(me)，不(bu)(bu)知道怎么(me)做(zuo)，不(bu)(bu)關注工(gong)(gong)(gong)(gong)(gong)作，結(jie)果做(zuo)了(le)也沒(mei)有什(shen)么(me)好處(chu)，導致(zhi)主(zhu)(zhu)(zhu)動(dong)工(gong)(gong)(gong)(gong)(gong)作的(de)(de)(de)(de)(de)意(yi)愿(yuan)(yuan)逐漸(jian)消失(shi)，慢慢的(de)(de)(de)(de)(de)變成了(le)被動(dong)執(zhi)行。面對這種情(qing)況，該如(ru)何有效(xiao)的(de)(de)(de)(de)(de)提(ti)高員(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)的(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)作積(ji)極性，讓(rang)其主(zhu)(zhu)(zhu)動(dong)的(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)作呢(ni)？
第一步，明確(que)(que)崗(gang)位職(zhi)責(ze)。讓員(yuan)工(gong)主動工(gong)作(zuo)的前提(ti)，就是讓員(yuan)工(gong)明確(que)(que)自(zi)己(ji)的崗(gang)位職(zhi)責(ze)，清楚的知(zhi)道哪些工(gong)作(zuo)要具備哪些知(zhi)識和技(ji)能，有哪些權利。員(yuan)工(gong)職(zhi)責(ze)就是他工(gong)作(zuo)的指南針，明確(que)(que)職(zhi)責(ze)，也就明確(que)(que)了他努力的方向，工(gong)作(zuo)職(zhi)責(ze)。
第二步，制(zhi)(zhi)定(ding)工(gong)(gong)(gong)作(zuo)(zuo)目(mu)(mu)(mu)標(biao)(biao)(biao)。制(zhi)(zhi)定(ding)工(gong)(gong)(gong)作(zuo)(zuo)目(mu)(mu)(mu)標(biao)(biao)(biao)，可(ke)(ke)(ke)(ke)以(yi)讓員工(gong)(gong)(gong)合理(li)的(de)(de)(de)(de)安排自(zi)己的(de)(de)(de)(de)時間(jian)，自(zi)動(dong)自(zi)發的(de)(de)(de)(de)完(wan)(wan)成工(gong)(gong)(gong)作(zuo)(zuo)。通過(guo)每天(tian)晨會宣布當天(tian)的(de)(de)(de)(de)目(mu)(mu)(mu)標(biao)(biao)(biao)，還有(you)周目(mu)(mu)(mu)標(biao)(biao)(biao)和月目(mu)(mu)(mu)標(biao)(biao)(biao)。如(ru)何更好(hao)的(de)(de)(de)(de)制(zhi)(zhi)定(ding)工(gong)(gong)(gong)作(zuo)(zuo)目(mu)(mu)(mu)標(biao)(biao)(biao)。可(ke)(ke)(ke)(ke)以(yi)參考smart的(de)(de)(de)(de)法則(ze)。S具體，M可(ke)(ke)(ke)(ke)衡(heng)量，A可(ke)(ke)(ke)(ke)實(shi)現(xian)(xian)，R相(xiang)關(guan)，T有(you)實(shi)現(xian)(xian)性的(de)(de)(de)(de)結合。門(men)店舉例(li)這個(ge)月的(de)(de)(de)(de)目(mu)(mu)(mu)標(biao)(biao)(biao)客戶進(jin)店量是(shi)多少？在多長時間(jian)內完(wan)(wan)成目(mu)(mu)(mu)標(biao)(biao)(biao)拓展(zhan)計劃，并且這個(ge)目(mu)(mu)(mu)標(biao)(biao)(biao)不能(neng)虛大(da)，是(shi)可(ke)(ke)(ke)(ke)以(yi)執行，可(ke)(ke)(ke)(ke)以(yi)完(wan)(wan)成的(de)(de)(de)(de)。通過(guo)制(zhi)(zhi)定(ding)目(mu)(mu)(mu)標(biao)(biao)(biao)，可(ke)(ke)(ke)(ke)以(yi)讓員工(gong)(gong)(gong)保(bao)持工(gong)(gong)(gong)作(zuo)(zuo)的(de)(de)(de)(de)節奏感和時間(jian)的(de)(de)(de)(de)緊迫感，也能(neng)讓員工(gong)(gong)(gong)更加明確自(zi)己接下來要做什么，并能(neng)促進(jin)員工(gong)(gong)(gong)的(de)(de)(de)(de)個(ge)人成長和突破(po)。
第三步，設置目標(biao)(biao)(biao)獎(jiang)(jiang)(jiang)(jiang)勵(li)。當然只是(shi)(shi)制(zhi)定(ding)(ding)(ding)(ding)目標(biao)(biao)(biao)還不(bu)夠，還要對完成(cheng)目標(biao)(biao)(biao)的(de)(de)(de)(de)(de)(de)員(yuan)工(gong)(gong)(gong)(gong)(gong)進行一(yi)(yi)定(ding)(ding)(ding)(ding)的(de)(de)(de)(de)(de)(de)獎(jiang)(jiang)(jiang)(jiang)勵(li)。可以采取(qu)短期獎(jiang)(jiang)(jiang)(jiang)勵(li)和長期獎(jiang)(jiang)(jiang)(jiang)勵(li)相結(jie)合的(de)(de)(de)(de)(de)(de)方式。比如(ru)可以每天(tian)在夕會(hui)復(fu)盤結(jie)束后(hou)進行設置抽獎(jiang)(jiang)(jiang)(jiang)活動(dong)(dong)(dong)，當天(tian)完成(cheng)目標(biao)(biao)(biao)的(de)(de)(de)(de)(de)(de)員(yuan)工(gong)(gong)(gong)(gong)(gong)進行抽獎(jiang)(jiang)(jiang)(jiang)。抽獎(jiang)(jiang)(jiang)(jiang)不(bu)用(yong)復(fu)雜，比如(ru)電影票，比如(ru)日常的(de)(de)(de)(de)(de)(de)用(yong)品等(deng)，其(qi)他物質獎(jiang)(jiang)(jiang)(jiang)勵(li)都(dou)可以。長期的(de)(de)(de)(de)(de)(de)獎(jiang)(jiang)(jiang)(jiang)勵(li)，可以設置月(yue)度(du)、季度(du)、年度(du)的(de)(de)(de)(de)(de)(de)獎(jiang)(jiang)(jiang)(jiang)勵(li)，對每一(yi)(yi)個月(yue)、每一(yi)(yi)個季度(du)、每年度(du)完成(cheng)目標(biao)(biao)(biao)的(de)(de)(de)(de)(de)(de)人發一(yi)(yi)筆獎(jiang)(jiang)(jiang)(jiang)金。這個金額的(de)(de)(de)(de)(de)(de)大小，根據門(men)店自(zi)(zi)己的(de)(de)(de)(de)(de)(de)實際情況去(qu)制(zhi)定(ding)(ding)(ding)(ding)，通過(guo)設置目標(biao)(biao)(biao)與激勵(li)獎(jiang)(jiang)(jiang)(jiang)勵(li)，可以讓(rang)(rang)(rang)員(yuan)工(gong)(gong)(gong)(gong)(gong)更加主動(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)去(qu)完成(cheng)自(zi)(zi)己制(zhi)定(ding)(ding)(ding)(ding)的(de)(de)(de)(de)(de)(de)目標(biao)(biao)(biao)，也就是(shi)(shi)提(ti)高員(yuan)工(gong)(gong)(gong)(gong)(gong)的(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)作(zuo)積極性，讓(rang)(rang)(rang)他主動(dong)(dong)(dong)的(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)作(zuo)。很多(duo)門(men)店對于員(yuan)工(gong)(gong)(gong)(gong)(gong)不(bu)主動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)作(zuo)的(de)(de)(de)(de)(de)(de)錯誤，就是(shi)(shi)一(yi)(yi)味的(de)(de)(de)(de)(de)(de)批評和處罰(fa)員(yuan)工(gong)(gong)(gong)(gong)(gong)。其(qi)實作(zuo)為(wei)門(men)店管(guan)理(li)者(zhe)，我們更應該從(cong)門(men)店的(de)(de)(de)(de)(de)(de)自(zi)(zi)身去(qu)考(kao)慮，是(shi)(shi)不(bu)是(shi)(shi)在制(zhi)度(du)上存在一(yi)(yi)些問(wen)題。讓(rang)(rang)(rang)員(yuan)工(gong)(gong)(gong)(gong)(gong)主動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)作(zuo)的(de)(de)(de)(de)(de)(de)意愿度(du)，并且通過(guo)明確崗位職責，制(zhi)定(ding)(ding)(ding)(ding)工(gong)(gong)(gong)(gong)(gong)作(zuo)目標(biao)(biao)(biao)，并采取(qu)一(yi)(yi)定(ding)(ding)(ding)(ding)的(de)(de)(de)(de)(de)(de)目標(biao)(biao)(biao)獎(jiang)(jiang)(jiang)(jiang)勵(li)，可以在一(yi)(yi)定(ding)(ding)(ding)(ding)程度(du)上幫助和督促員(yuan)工(gong)(gong)(gong)(gong)(gong)提(ti)高主動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)作(zuo)的(de)(de)(de)(de)(de)(de)意愿，讓(rang)(rang)(rang)員(yuan)工(gong)(gong)(gong)(gong)(gong)自(zi)(zi)動(dong)(dong)(dong)自(zi)(zi)發的(de)(de)(de)(de)(de)(de)去(qu)完成(cheng)工(gong)(gong)(gong)(gong)(gong)作(zuo)。
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