今天我們來討(tao)論一(yi)下什么是供(gong)(gong)應(ying)(ying)鏈(lian)(lian)管(guan)(guan)(guan)理(li)。供(gong)(gong)應(ying)(ying)鏈(lian)(lian)管(guan)(guan)(guan)理(li)就(jiu)(jiu)是物流與(yu)采購管(guan)(guan)(guan)理(li)、工(gong)商(shang)管(guan)(guan)(guan)理(li)、市場(chang)營銷(xiao)、電(dian)子商(shang)務(wu)等(deng)多個學科基礎上(shang)(shang)發展(zhan)(zhan)起來的(de)(de)(de)(de)(de)一(yi)門新興學科，主要是學習和研究如(ru)(ru)何(he)(he)(he)認清組(zu)織(zhi)環境，如(ru)(ru)何(he)(he)(he)明確需(xu)求與(yu)規(gui)劃(hua)共贏，如(ru)(ru)何(he)(he)(he)進(jin)行(xing)市場(chang)分析，如(ru)(ru)何(he)(he)(he)制(zhi)定(ding)戰略、如(ru)(ru)何(he)(he)(he)進(jin)行(xing)績效考評的(de)(de)(de)(de)(de)綜合(he)(he)管(guan)(guan)(guan)理(li)。未來公(gong)司管(guan)(guan)(guan)理(li)能力的(de)(de)(de)(de)(de)競爭，其(qi)實就(jiu)(jiu)是供(gong)(gong)應(ying)(ying)鏈(lian)(lian)管(guan)(guan)(guan)理(li)的(de)(de)(de)(de)(de)競爭，大家對(dui)供(gong)(gong)應(ying)(ying)鏈(lian)(lian)的(de)(de)(de)(de)(de)簡單(dan)理(li)解就(jiu)(jiu)是供(gong)(gong)應(ying)(ying)商(shang)的(de)(de)(de)(de)(de)管(guan)(guan)(guan)理(li)。其(qi)實供(gong)(gong)應(ying)(ying)商(shang)的(de)(de)(de)(de)(de)管(guan)(guan)(guan)理(li)只是供(gong)(gong)應(ying)(ying)鏈(lian)(lian)里(li)面一(yi)個小點，況且每(mei)家公(gong)司的(de)(de)(de)(de)(de)供(gong)(gong)應(ying)(ying)鏈(lian)(lian)不只是一(yi)條應(ying)(ying)該(gai)有很多條的(de)(de)(de)(de)(de)供(gong)(gong)應(ying)(ying)鏈(lian)(lian)。供(gong)(gong)應(ying)(ying)鏈(lian)(lian)管(guan)(guan)(guan)理(li)實際上(shang)(shang)就(jiu)(jiu)是產品鏈(lian)(lian)、資金鏈(lian)(lian)信息鏈(lian)(lian)、控制(zhi)流程(cheng)鏈(lian)(lian)等(deng)等(deng)相(xiang)互作用綜合(he)(he)的(de)(de)(de)(de)(de)一(yi)種(zhong)管(guan)(guan)(guan)理(li)方式。供(gong)(gong)應(ying)(ying)鏈(lian)(lian)管(guan)(guan)(guan)理(li)的(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)就(jiu)(jiu)是讓(rang)客(ke)戶滿(man)意(yi)企(qi)(qi)業(ye)盈利(li)(li)。那么讓(rang)客(ke)戶滿(man)意(yi)就(jiu)(jiu)需(xu)要質量好(hao)，交(jiao)(jiao)付快讓(rang)企(qi)(qi)業(ye)盈利(li)(li)就(jiu)(jiu)需(xu)要成本低(di)，效率高(gao)。所以供(gong)(gong)應(ying)(ying)鏈(lian)(lian)管(guan)(guan)(guan)理(li)的(de)(de)(de)(de)(de)四個指標是質量好(hao)，交(jiao)(jiao)付快、成本低(di)，效率高(gao)。在當今數字化的(de)(de)(de)(de)(de)時代，供(gong)(gong)應(ying)(ying)鏈(lian)(lian)管(guan)(guan)(guan)理(li)需(xu)要在多平臺強應(ying)(ying)用硬(ying)科技、低(di)成本、高(gao)利(li)(li)潤的(de)(de)(de)(de)(de)環境中發展(zhan)(zhan)。
實(shi)施供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)管(guan)理(li)(li)，主要(yao)(yao)(yao)是(shi)(shi)因為(wei)(wei)供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)管(guan)理(li)(li)更具有(you)活力(li)，更對供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)成員帶來實(shi)質性的(de)好處。不(bu)(bu)過，要(yao)(yao)(yao)成功的(de)執行(xing)(xing)，供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)之間必須(xu)要(yao)(yao)(yao)有(you)很(hen)(hen)好的(de)信(xin)息共享，而且要(yao)(yao)(yao)做到(dao)開誠布公的(de)信(xin)息分享，對于追求(qiu)不(bu)(bu)同(tong)目標(biao)的(de)企業(ye)(ye)來講，實(shi)在(zai)不(bu)(bu)是(shi)(shi)一(yi)(yi)(yi)件很(hen)(hen)容易(yi)的(de)事情。尤其是(shi)(shi)當一(yi)(yi)(yi)家企業(ye)(ye)與(yu)眾多的(de)競爭對手均有(you)合作的(de)情況下(xia)，要(yao)(yao)(yao)實(shi)現信(xin)息共享更加困難。供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)管(guan)理(li)(li)就是(shi)(shi)在(zai)滿足一(yi)(yi)(yi)定的(de)客(ke)戶服務水平的(de)條件下(xia)，為(wei)(wei)了使整個(ge)(ge)供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)系統達到(dao)成本最(zui)小，而把供(gong)(gong)應(ying)(ying)(ying)(ying)商(shang)、制(zhi)造(zao)商(shang)、倉庫配送中(zhong)心(xin)和渠道商(shang)等有(you)效地組織在(zai)一(yi)(yi)(yi)起進行(xing)(xing)的(de)產品(pin)制(zhi)造(zao)、產品(pin)運(yun)轉(zhuan)、分銷及銷售的(de)管(guan)理(li)(li)方法。供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)管(guan)理(li)(li)包括計劃采購、制(zhi)造(zao)、配送、配貨五大基本內容，供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)管(guan)理(li)(li)與(yu)優化的(de)方法很(hen)(hen)多。況且每個(ge)(ge)企業(ye)(ye)不(bu)(bu)僅相同(tong)，所(suo)以一(yi)(yi)(yi)味的(de)去借鑒別(bie)人的(de)供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)，不(bu)(bu)如(ru)安下(xia)心(xin)來專注研(yan)究(jiu)自己的(de)供(gong)(gong)應(ying)(ying)(ying)(ying)鏈(lian)(lian)。原(yuan)因就是(shi)(shi)每個(ge)(ge)企業(ye)(ye)都(dou)不(bu)(bu)一(yi)(yi)(yi)樣，每個(ge)(ge)企業(ye)(ye)都(dou)有(you)自己的(de)特(te)點(dian)。比如(ru)一(yi)(yi)(yi)個(ge)(ge)企業(ye)(ye)A方面強，B方面弱。
它采用(yong)的(de)(de)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)A方(fang)面弱，B方(fang)面強(qiang)(qiang)。則(ze)正(zheng)好優(you)勢互(hu)(hu)(hu)補，如果不加(jia)以(yi)(yi)分析而貿然(ran)引進別(bie)人的(de)(de)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)，那(nei)么植入(ru)的(de)(de)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)病毒(du)。所以(yi)(yi)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)(li)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)業不可取代的(de)(de)核心競爭力，這是(shi)(shi)(shi)(shi)(shi)(shi)(shi)核心，也(ye)(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)根本(ben)。供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)(li)非常復雜且動(dong)態(tai)(tai)多變(bian)，但眾多企(qi)業已經(jing)在供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)(li)中獲(huo)得了(le)豐富的(de)(de)經(jing)驗和(he)(he)顯(xian)(xian)著的(de)(de)成果。當前，供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)(li)的(de)(de)發(fa)展(zhan)正(zheng)呈現(xian)一(yi)些明顯(xian)(xian)的(de)(de)趨勢，一(yi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)時間與(yu)速度，二(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)質量與(yu)資本(ben)生產率。三是(shi)(shi)(shi)(shi)(shi)(shi)(shi)組織精簡(jian)，四是(shi)(shi)(shi)(shi)(shi)(shi)(shi)客(ke)戶服務(wu)。供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)有八大基本(ben)原(yuan)(yuan)(yuan)(yuan)則(ze)，一(yi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)資源(yuan)和(he)(he)資源(yuan)橫向(xiang)集成，也(ye)(ye)就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)強(qiang)(qiang)強(qiang)(qiang)聯合(he)(he)、優(you)勢互(hu)(hu)(hu)補的(de)(de)原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)。二(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)系(xi)統原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)，供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)個系(xi)統的(de)(de)工作相互(hu)(hu)(hu)作用(yong)產生的(de)(de)系(xi)統原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)。三是(shi)(shi)(shi)(shi)(shi)(shi)(shi)多贏互(hu)(hu)(hu)惠原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)，形成新(xin)的(de)(de)利益共同體，通(tong)過協(xie)商機制謀求一(yi)種(zhong)多贏互(hu)(hu)(hu)惠的(de)(de)目標(biao)。四是(shi)(shi)(shi)(shi)(shi)(shi)(shi)合(he)(he)作共享的(de)(de)原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)，也(ye)(ye)就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)要合(he)(he)作，二(er)要共享。五是(shi)(shi)(shi)(shi)(shi)(shi)(shi)需(xu)求驅動(dong)原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)。原(yuan)(yuan)(yuan)(yuan)來的(de)(de)以(yi)(yi)生產為中心，向(xiang)以(yi)(yi)顧(gu)客(ke)為中心的(de)(de)轉(zhuan)變(bian)。六(liu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)快速響應(ying)原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)。七(qi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)同步(bu)運作原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)。八是(shi)(shi)(shi)(shi)(shi)(shi)(shi)動(dong)態(tai)(tai)重(zhong)構原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)，讓(rang)供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)保(bao)持(chi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)動(dong)態(tai)(tai)的(de)(de)，可以(yi)(yi)重(zhong)構的(de)(de)原(yuan)(yuan)(yuan)(yuan)理(li)(li)(li)。關于(yu)更多供(gong)(gong)(gong)應(ying)鏈(lian)(lian)(lian)(lian)管理(li)(li)(li)的(de)(de)知識，我們后期繼續討論。
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