如何達成(cheng)(cheng)(cheng)門店(dian)(dian)(dian)的(de)銷售目(mu)(mu)(mu)標？很(hen)多(duo)門店(dian)(dian)(dian)沒(mei)有(you)進(jin)店(dian)(dian)(dian)量(liang)(liang)，沒(mei)有(you)成(cheng)(cheng)(cheng)交(jiao)率。一(yi)個(ge)(ge)(ge)數據的(de)推演，為(wei)什么銷售目(mu)(mu)(mu)標總(zong)是(shi)達成(cheng)(cheng)(cheng)不了。無論定多(duo)好的(de)銷售目(mu)(mu)(mu)標，它(ta)是(shi)不會(hui)突然發生或者完(wan)成(cheng)(cheng)(cheng)的(de)。比(bi)(bi)如首(shou)(shou)次成(cheng)(cheng)(cheng)交(jiao)的(de)客(ke)(ke)戶數量(liang)(liang)，這(zhe)個(ge)(ge)(ge)月我(wo)(wo)們要訂300個(ge)(ge)(ge)新到(dao)店(dian)(dian)(dian)的(de)客(ke)(ke)戶，買我(wo)(wo)們299的(de)某一(yi)個(ge)(ge)(ge)品(pin)相的(de)套餐。這(zhe)是(shi)不是(shi)一(yi)個(ge)(ge)(ge)門店(dian)(dian)(dian)的(de)目(mu)(mu)(mu)標？這(zhe)個(ge)(ge)(ge)目(mu)(mu)(mu)標一(yi)旦定下(xia)來，不是(shi)定完(wan)之后它(ta)就(jiu)(jiu)(jiu)能(neng)(neng)發生的(de)。要有(you)東(dong)西去支(zhi)撐它(ta)，可以(yi)完(wan)成(cheng)(cheng)(cheng)這(zhe)個(ge)(ge)(ge)指標。首(shou)(shou)先首(shou)(shou)次成(cheng)(cheng)(cheng)交(jiao)是(shi)為(wei)了完(wan)成(cheng)(cheng)(cheng)300個(ge)(ge)(ge)。首(shou)(shou)先要客(ke)(ke)戶到(dao)店(dian)(dian)(dian)，比(bi)(bi)如到(dao)店(dian)(dian)(dian)量(liang)(liang)，這(zhe)個(ge)(ge)(ge)月我(wo)(wo)們要搞(gao)(gao)400人(ren)到(dao)店(dian)(dian)(dian)，400人(ren)到(dao)店(dian)(dian)(dian)，我(wo)(wo)才(cai)能(neng)(neng)確保(bao)成(cheng)(cheng)(cheng)交(jiao)300個(ge)(ge)(ge)客(ke)(ke)戶。而(er)且這(zhe)個(ge)(ge)(ge)中(zhong)間(jian)至少要做到(dao)80%的(de)成(cheng)(cheng)(cheng)交(jiao)率。到(dao)店(dian)(dian)(dian)至少首(shou)(shou)先是(shi)要有(you)流(liu)量(liang)(liang)。流(liu)量(liang)(liang)就(jiu)(jiu)(jiu)是(shi)我(wo)(wo)們的(de)客(ke)(ke)戶的(de)名單(dan)。所以(yi)我(wo)(wo)們要看一(yi)下(xia)，這(zhe)個(ge)(ge)(ge)月搞(gao)(gao)了1000個(ge)(ge)(ge)流(liu)量(liang)(liang)，我(wo)(wo)能(neng)(neng)有(you)多(duo)少個(ge)(ge)(ge)客(ke)(ke)戶到(dao)店(dian)(dian)(dian)。比(bi)(bi)如我(wo)(wo)進(jin)入10%的(de)左右的(de)客(ke)(ke)戶到(dao)店(dian)(dian)(dian)，那么我(wo)(wo)們就(jiu)(jiu)(jiu)要搞(gao)(gao)4000個(ge)(ge)(ge)流(liu)量(liang)(liang)回來。有(you)4000個(ge)(ge)(ge)流(liu)量(liang)(liang)，這(zhe)個(ge)(ge)(ge)月才(cai)有(you)機(ji)會(hui)40%能(neng)(neng)夠到(dao)店(dian)(dian)(dian)，才(cai)會(hui)有(you)400人(ren)到(dao)店(dian)(dian)(dian)，400人(ren)到(dao)店(dian)(dian)(dian)，80%的(de)成(cheng)(cheng)(cheng)交(jiao)率才(cai)能(neng)(neng)完(wan)成(cheng)(cheng)(cheng)300個(ge)(ge)(ge)。
所以(yi)接(jie)下來(lai)就是要(yao)(yao)制定(ding)我們(men)每一個月(yue)怎么(me)搞定(ding)這4000個流量，怎么(me)才(cai)(cai)能去(qu)搞400人(ren)到(dao)店(dian)(dian)完成10%的(de)(de)人(ren)到(dao)店(dian)(dian)。接(jie)下來(lai)要(yao)(yao)想增加到(dao)店(dian)(dian)量，預約(yue)客戶到(dao)店(dian)(dian)重不重要(yao)(yao)？我們(men)要(yao)(yao)置頂每天預約(yue)到(dao)店(dian)(dian)的(de)(de)流程，客戶到(dao)店(dian)(dian)之后，同(tong)時我們(men)每天開始根據(ju)我們(men)的(de)(de)首次(ci)成交的(de)(de)套餐(can)設(she)計，監(jian)管這個銷(xiao)售的(de)(de)首次(ci)成交的(de)(de)流程。只(zhi)有這樣才(cai)(cai)能夠去(qu)有效的(de)(de)達成我們(men)所設(she)定(ding)的(de)(de)銷(xiao)售目標。
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