銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)團隊應(ying)該(gai)(gai)怎么樣管(guan)理?以(yi)(yi)前我們(men)一聽(ting)到(dao)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)團隊管(guan)理,就(jiu)會(hui)聯(lian)想(xiang)(xiang)到(dao)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)人員夸(kua)夸(kua)其談,把(ba)(ba)黑說(shuo)成白,把(ba)(ba)死人都能說(shuo)活,動(dong)不動(dong)研究如何把(ba)(ba)斧頭賣給總(zong)統,把(ba)(ba)梳子賣給和尚,只(zhi)要(yao)能賣成功(gong)了(le),收到(dao)錢(qian),就(jiu)認(ren)為(wei)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)成功(gong)了(le),業(ye)(ye)務(wu)(wu)員成功(gong)了(le),接下(xia)來(lai)的工(gong)作也(ye)結束(shu)了(le),讓客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)感(gan)(gan)覺到(dao)非常(chang)反感(gan)(gan),對(dui)業(ye)(ye)務(wu)(wu)員來(lai)講,合(he)同簽了(le),錢(qian)收了(le),合(he)作就(jiu)結束(shu)了(le),但對(dui)客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)來(lai)講這僅(jin)僅(jin)是(shi)開(kai)始(shi)。客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)剛對(dui)你產(chan)生(sheng)好(hao)(hao)感(gan)(gan),產(chan)生(sheng)信(xin)任,而業(ye)(ye)務(wu)(wu)員接下(xia)來(lai)卻消失(shi)了(le)!客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)永遠(yuan)不想(xiang)(xiang)再(zai)買他的東西了(le),業(ye)(ye)務(wu)(wu)員接下(xia)來(lai)又開(kai)始(shi)尋(xun)找新的客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu),在他們(men)的心中,銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)永遠(yuan)就(jiu)是(shi)每(mei)天面臨(lin)著開(kai)發(fa)(fa),開(kai)發(fa)(fa),再(zai)開(kai)發(fa)(fa),業(ye)(ye)務(wu)(wu)員只(zhi)需要(yao)自(zi)信(xin)和激情,頭腦簡單向前沖就(jiu)可以(yi)(yi)了(le)。這種交易式的銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)讓很(hen)多(duo)業(ye)(ye)務(wu)(wu)員做了(le)2年后,就(jiu)永遠(yuan)提不起精神,再(zai)多(duo)的激勵,對(dui)他們(men)來(lai)說(shuo)都沒(mei)有(you)了(le)感(gan)(gan)覺,因為(wei)他們(men)感(gan)(gan)覺到(dao)前途(tu)的迷茫,感(gan)(gan)覺到(dao)心累(lei)!這種銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)的方式會(hui)越來(lai)越不適合(he)市場了(le),對(dui)客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)來(lai)講,付了(le)錢(qian),是(shi)合(he)作的開(kai)始(shi),銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)人員應(ying)該(gai)(gai)需要(yao)花(hua)更(geng)多(duo)的時間放在客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)對(dui)產(chan)品(pin)的體驗(yan)上(shang),做好(hao)(hao)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)服(fu)務(wu)(wu),客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)不是(shi)真(zhen)空(kong)的,周圍會(hui)有(you)自(zi)己的朋友(you),只(zhi)要(yao)用(yong)得好(hao)(hao),朋友(you)也(ye)會(hui)來(lai)買,朋友(you)同樣也(ye)會(hui)有(you)朋友(you),這樣就(jiu)會(hui)產(chan)生(sheng)連鎖(suo)反應(ying)!客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)跟銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)人員成為(wei)朋友(you),銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)人員才(cai)會(hui)認(ren)為(wei)工(gong)作才(cai)會(hui)有(you)意義,才(cai)會(hui)持續地(di)做下(xia)去(qu),所以(yi)(yi)銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)人員應(ying)該(gai)(gai)改變(bian)自(zi)己的觀念(nian),從(cong)交易式銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)轉變(bian)為(wei)服(fu)務(wu)(wu)式銷(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou),應(ying)該(gai)(gai)把(ba)(ba)大部份的時間用(yong)到(dao)已成交的老客(ke)(ke)(ke)(ke)戶(hu)(hu)(hu)(hu)(hu)身上(shang)。
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